From the manufacturer

SAFAVIEH's Handmade Natura Wool Area Rug

Safavieh Natura Rug

Merchant Video

The epitome of sophisticated beach house style, the Natura Collection exudes artisan-crafted character. Chunky knotted yarns blended to create mosaic textures, including over-sized loops.

SAFAVIEH New York

Over 100 Years of Excellence in Home Furnishings

Trusted Brand
Quality Craftsmanship
Unmatched Style
Based in New York

Transitional Charm

Textured Wool Fibers

Handmade from premium wool fibers knotted for a textured design

Versatile Styling

Fits into a range of styles—contemporary, farmhouse, modern, boho, rustic, casual, and transitional

Medium Pile Height

Pile height makes this rug ideal for medium to low-traffic areas

Multiple Sizes Available

Conveniently available in rectangle, round, and runner sizes

Safavieh rug guide

Merchant Video

Helpful Tips for your New Rug

Follow these simple steps when your rug arrives to ensure that it looks and feels its best in your room decor.

What is this rug made of?

This rug is handmade of wool fibers.
How do you clean this rug?

Vacuum 1-2 times a week for the first few weeks using a low-pressure vacuum cleaner without beater bars. (Note: Do not pull “stray” loops; always cut them back with scissors).
How do you clean this rug? (part 2)

For stains, make a solution of water, white vinegar and mild detergent. Apply the foam that rises to the top of the solution on the stained area with a clean cloth. Finish using a damp, clean cloth to absorb any residue.
What can I expect after receiving my rug?

Rug will arrive either rolled or folded depending upon size. Back-roll/reverse roll your rug and allow time for any creases to relax. Any "new rug smell" is completely normal! Air out in a well-ventilated area if necessary.
What can I expect after receiving my rug? (part 2)

For first-time wool rug buyers, note that wool rugs will shed as a natural consequence of how they are made. However, this shedding will gradually diminish with proper vacuuming. Use a high-quality rug pad under your rug to reduce surface friction.

Product Description

Bring effortless elegance and organic texture to your home with the SAFAVIEH Natura Collection. Handcrafted by skilled artisans from a premium blend of 80% wool and 20% cotton, each rug features chunky knotted yarns that create a beautifully raised, textured surface with multidimensional depth. The combination of oversized loops, flatwoven sections, and intricate patterns adds casual sophistication and inviting warmth to any interior. Perfect for low- to medium-traffic areas such as living rooms, bedrooms, or dining spaces, this rug offers timeless appeal and superior craftsmanship. Slight variations in color and size are normal for handmade rugs and add to their unique character. Wool rugs naturally shed, a characteristic that will diminish over time with proper care. Vacuum on a low setting without a beater bar or gently shake to remove debris. A rug pad is recommended to prevent slipping and protect floors.